Phase 01

Explore

Understand the macro context. Scan the environment for forces shaping your challenge, then frame it as an opportunity.

Goal: Use STEEP analysis to identify trends and prioritise which have the most impact on your design challenge.

Participant Details

🎯

Design Challenge

📊

STEEP Analysis

Social & Demographics
Technology
Economy
Environment & Nature
Politics & Legal
Key Synthesis Notes
🎯

Impact Matrix

HIGH IMPACT

High Impact · Uncertain

High Impact · Likely ✓

Low Impact · Uncertain

Low Impact · Likely

LOW IMPACT
💡

Opportunity Framing — "How Might We"

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2
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All changes saved
Phase 02

Empathise

Get deep into the lives of your users. Uncover what they truly think, feel, need and struggle with.

Goal: Use observation, interviews and empathy maps to uncover what your users truly experience.
🗺️

Empathy Map

Think & Feel

See

Hear

Say & Do

Pain

Gain

📋

User Interview Notes

👤

Persona Canvas

Demographic Profile

Goals & Motivation

Challenges & Pain Points

Deep Needs Statement

🗂️

Stakeholder Mapping

HIGH INTEREST
High Interest · Low Influence
High Interest · High Influence ★
Low Interest · Low Influence
Low Interest · High Influence
LOW INTEREST
Phase 03

Experiment

Ideate boldly. Push beyond obvious solutions using SCAMPER and reconnect with your persona to stay grounded.

Goal: Generate a range of creative ideas and select the strongest concept to move forward with.
🔀

SCAMPER Worksheet

SSubstitute
What can you substitute? Who or what could you use instead?
CCombine
What can you combine or bring together?
AAdapt
What can you adapt from elsewhere as a solution?
MModify
Can you modify or change something in some way?
PPut to other uses
What new ways could this be used?
EEliminate
What can you get rid of or simplify?
RReverse
What could you rearrange, reverse, or change around?
🔗

Reconnecting with Persona

🌟

Top Solution Concepts

Phase 04

Engage

Bring your solution to life through storytelling. Show how your persona experiences the solution from beginning to end.

Goal: Craft a compelling narrative storyboard that communicates your solution's human impact.
📖

Storyboard Canvas

Beginning — Setting

Middle — The Solution

End — Resolution

💬

Narrative Summary

🤝

Engagement Strategy

Phase 05

Evolve

Plan for real-world implementation. Define strategic requirements, map your delivery process, and establish success metrics.

Goal: Turn your prototype idea into a credible, actionable implementation plan with measurable outcomes.
🗓️

Action Planning

⚡

Quick Win Identification

📈

Impact Evaluation Indicators

Criteria Indicators & Measurement Stakeholders
Social value
Stakeholder satisfaction
Sustainability
Scalability
🔄

MARS Change Management Framework

Motivation — the Why

Ability — tools & skills

Role — responsibilities

Systems — support structure

🌟

Concept Synthesis — Final Summary